The Village-Relais programme is managed by the ministère des Transports et de la Mobilité durable. You can see the details of the eligibility requirements by visiting the department's website (page in French).
Have a population of 10 000 inhabitants and less.
Be located on a national road belonging to the ministère des Transports et de la Mobilité durable's Strategic road network or on a national or regional road recognized by the Touristiques1 Road and circuit signalling program.
Be able to offer the basic services and equipment required in the quality charter.